Ghost Whale London / Branding
A fresh, bold and recognisable brand that captured the essence of the new beer and tap room in South London was needed. A strong, clear-cut mark was supplied.
Ghost Whale wanted a brand that embodied a clean, clear and approachable aesthetic and appealed to a young audience, but didn’t exclude people new to the craft beer scene. The Ghost Whale brand now communicates a rare, sought-after beer.
We designed the brand to work on a range of physical items: T-shirts, tote bags and beers bottle are just some of the items the brand has been successfully applied to.
Since the brand was delivered, the tap room has expanded to another location in Putney. We love seeing this logo mark around London and within the craft beer comminity.