MIKO Wellness / Brand / Packaging
NYC-based wellness product brand MIKO needed to refocus their central brand to drive sales. Refreshing and pushing the brand style across their packaging, digital marketing, as well as developing a sub-brand for their product range was the core of the project.
Branded assets
Product packaging, email marketing, social media adverts and Amazon assets were supplied. Making sure all graphics were on-brand and seamless in style was key to the overall project
Defining a product range
How the product sub-brands interlocked with the master brand was an important part of the project. This allowed us to clearly define products within the range and give them their own voice.
We managing MIKO’s social media content, and ensured their instagram grid and facebook ads were all visually consistent and in-keeping with the refocussed brand we developed.
As part of our cross-platform brand build, we helped MIKO build a content marketing, email and social media strategy and infrastructure. Email template design, abandoned cart and transactional store emails, product launch emails, distribution of blog content, data analysis and strategic adjustments, copywriting, social strategy, and visual and written creative for social.
