Welsh For Adults / Campaign Design

Welsh for Adults

Cardiff Uni needed to consolidate and re-design their wide range of Welsh language courses into a small series of booklets. We redefined the look of the booklets which, in-turn, created a mini brand for the programmes. This new brand style was used through a range of printed promotional items.

Simplifying a bulk of information into an engaging, easy-to-follow and on-brand style.

The illustrational style became a core part of the brand. It was used to strengthen the visuals and create more engagement in a younger audience, while not excluding the current audience profile.

A suite of city centre posters were supplied to kick-start the programme. We worked with the uni to develop messaging and strap lines.