Bowel Screening Wales / Campaign Design

Bowel cancer screening in Wales has changed – we designed a suite of illustrations and materials to reflect this and to guide people at risk through the process. A clean, clear and bold visual language was key for communicating with a wide audience. The campaign is entirely bilingual, so clarity between Welsh and English was imperative.

The instructional leaflet was inserted into the test pack, which was sent to millions of people across Wales. The design was so successful that it was also adopted across Ireland for their Bowel Screen scheme