Keep Wales Tidy / Campaign Design
A creative approach and typographic style was created for the ‘Reduce, Reuse Recycle’ coffee cup campaign for KWT. The client gave us free-reign with how the campaign should look and what it needed to say.
Keep Wales Tidy asked us to design a look and feel for their campaign for recycling single-use coffee cups. The materials were aimed at students using the campus canteens at Cardiff Metropolitan University.
Uptake of the scheme and general awareness of what happens to disposible cups when they are used was the key driver. A physical giant cup-shaped recycle bin was branded in the new style. Cardiff Uni saw a great reaction to the scheme and have plans to expand the campaign into other campuses.