Morgan Shops / E-commerce Website

Morgan Shops / Shopify design and build

A complete Shopify e-commerce website and online brand refresh for Wales-based independent clothing shop Morgan & Morgan Menswear. We re-categorised their catalogues and developed a new look and feel that made the product browsing experience cleaner and simpler for their online customers.

Morgan shops are well-established in Wales. They stock a unique range of independent clothing brands from designers around the world. They’re family-run since 1990 and have stores in Cardiff, Bangor and Chester.

Firstly, we refreshed their typographic brand mark. A clean, modern and timeless typeface was selected that gave the online store the aesthetic they needed. The online store was then built out using Shopify as a platform. Once the site was signed off, we handed the website over ensuring the client was confident in how to update and convert sales on it.

Womenswear and menswear sites were developed and delivered with their own Shopify management systems. Morgan Shops have seen an increase in sales and customer engagement since the new website went live.